Audi and FIS extend contract through 2025-26 season

The International Ski and Snowboard Federation and Audi have extended their long-term partnership for another four years through the 2025-26 season. The announcement was made by Berhnhard Neumann, Director of Winter Sports Marketing for Audi and Michel Vion FIS Secretary General at the Audi Talk during the Audi FIS Alpine World Cup opening weekend in Soelden (AUT)

Audi is also the official partner of several of the National Ski Associations, including Germany, Austria, Switzerland, Italy, France, and Norway. With the extension of the partnership, Audi is the exclusive auto partner of FIS and the select National Ski Associations.

Audi and the Alpine World Cup have enjoyed a close relationship for many years,” said Henrik Wenders, Head of Audi Branding. “The Alpine skiing family and Audi are united by the will to be top performers through progress and sustainability.”

“Reliability and trust have always been at the heart of our partnership with Audi,” said Vion. “We are very pleased to count Audi as a partner for another four years.”

As part of the extension, Audi will remain the title sponsor of both the men’s and women’s World Cup tours giving them a presence at every race, on television and in digital media. Audi will also play a key role in the main highlight races during the season with activations in Kitzbühel and Wengen at the famed Streif and Lauberhorn races.

As the official car provider of FIS, Audi is committed not only to serving as the official auto of the Alpine World Cup tour, but also providing sustainable solutions for the transportation needs of FIS and its partner teams.