Finnish Ski Association and Le Gruyère AOP to co-operate in World Cup events

The Finnish Ski Association and Swiss cheese company Le Gruyère AOP signed a multi-year partnership agreement for the FIS Nordic Skiing World Cups in Finland. The agreement was concluded in cooperation with FIS Marketing AG andwill run for three years from the upcoming ski season 2019/2020 to the Olympic winter 2022. The new contract includes both events in Ruka and Lahti.

Le Gruyère AOP is a longstanding partner in the FIS Cross-Country World Cup, who has been a strong contributor to the ceremonies, event catering and on-site activities. The agreement guarantees a broad TV- and media presence during the World Cup events in Finland.

"For four years now, Le Gruyère AOP has been successfully accompanying the sporting exploits of the athletes on the snow of Europe and further afield. In doing so,

Le Gruyère AOP has been able to reinforce the brand’s visibility on the FIS Cross-Country World Cup. A cheese of great quality and tradition, Le Gruyère AOP is the perfect companion for elite athletes, as it is for every sportsman or woman or discerning spectator. We will be delighted to meet everyone at the FIS World Cup events in Ruka and Lahti, Finland. All involved are eagerly awaiting the beginning of the season to start this fruitful collaboration between the Finnish Ski Association and Le Gruyère AOP”, says Philippe Bardet, Director of the Interprofession du Gruyère.

“It's great to have a well-respected international company and brand partner with our World Cup events. This also indicates that Finland's most important Nordic sporting events have a good international appeal. We are delighted that Le Gruyère AOP wanted to commit to a multi-year partnership and thus support the organisation of the Finnish World Cup events on a long-term basis, both financially and operationally”, says Jari Töykkä, Commercial Director of the Finnish Ski Association.