Le Gruyère AOP partners up with Svenska Skidspelen

Well-known Cross-Country sponsor Le Gruyère AOP partners up with Svenska Skidspelen – Falun, Sweden

The Coop FIS Cross-Country World Cup, Svenska Skidspelen (Falun) and the Swiss cheese company Le Gruyère AOP signed a multi-year partnership agreement. The agreement will run for three years from the upcoming ski season 2019/20 until 2021/22.

Le Gruyère AOP is a longstanding and well-known partner in the FIS Cross-Country World Cup, who has been a strong contributor to the ceremonies, event catering and on-site activities. The agreement guarantees a broad TV- and media presence during the World Cup events in Sweden.

"For four years now, Le Gruyère AOP has been successfully accompanying the sporting exploits of the athletes on the snow of Europe and further afield. In doing so, Le Gruyère AOP has been able to reinforce the brand’s visibility on the FIS Cross-Country World Cup. A cheese of great quality and tradition, Le Gruyère AOP is the perfect companion for elite athletes, as it is for every sportsman or woman or discerning spectator. We will be delighted to meet everyone at the FIS World Cup events in Falun, Sweden. All involved are eagerly awaiting the beginning of the season to start this fruitful collaboration between Skidspelen and Le Gruyère AOP”, says Philippe Bardet, Director of the Interprofession du Gruyère.

Sweden is a very strong market when it comes to cross country skiing, and I think this shows even more the important role of Sweden in the World Cup, when international companies like Le Gruyère AOP wants to partner up multiple years ahead. We really look forward to a long and successful time together” says Ulrika Back Eriksson, CEO Svenska Skidspelen AB.

The agreement is set up and managed by ISP Sport and Marketing AB.