FIS Freeride World Tour by Peak Performance Announces Exciting Partnerships for an Epic 2025 Season

Strengthening Sustainability, Safety, and Innovation in Freeride Sports

The FIS Freeride World Tour by Peak Performance is thrilled to unveil its lineup of renewed and new partnerships for the 2025 season, reinforcing its commitment to sustainability, safety, innovation, and athlete empowerment. With renewed collaborations with GoPro, Alpina Watches, and GORE-TEX, and the addition of Mammut, Therm-ic, and Honda as key partners, the 2025 season is set to elevate freeride competitions to new heights.

These partnerships bring cutting-edge technology, expertise, and shared values to the FWT, enhancing the experience for athletes and fans worldwide while furthering the sport’s development.

GoPro: Capturing the Spirit of Freeride

Building on a successful seven-year collaboration, GoPro and the Freeride World Tour extend their partnership for an additional two seasons. Known for its industry-leading cameras, GoPro enables fans to experience freeride skiing and snowboarding in breathtaking detail, capturing every heart-pounding moment and bold maneuver. Together, FWT and GoPro remain committed to immersive storytelling that inspires adventure and showcases the artistry of freeride athletes.

Alpina Watches: Precision and Adventure in Perfect Harmony

Alpina Watches renews its partnership with the FWT for another season, continuing a seven-year legacy of shared values in precision, adventure, and craftsmanship. As a leader in Swiss watchmaking, Alpina supports the freeride community with rugged, durable timepieces that embody the spirit of exploration. This renewed partnership highlights Alpina's dedication to safety, sustainability, and celebrating the athletes who redefine the limits of freeride sports.

GORE-TEX: Driving Sustainability and Performance

The Freeride World Tour and GORE-TEX Brand unite once again to promote sustainability and enhance performance. Building on last season's initiatives, including the GORE-TEX Gear Tour, the partnership emphasizes gear longevity, environmental responsibility, and inclusivity. As athletes conquer extreme conditions, GORE-TEX products will provide unmatched performance and protection, furthering the FWT’s sustainability mission while empowering athletes to reach new heights.

Mammut: Championing Safety in Freeride Sports

New for the 2025 season, Mammut Sports Group joins the FWT as the official safety partner for the next four years. Mammut will equip athletes, staff, and media with state-of-the-art avalanche safety gear, including transceivers, airbags, shovels, and probes. Beyond gear, Mammut will host safety workshops to ensure the freeride community is prepared and informed. This partnership underscores a shared commitment to fostering a safe and responsible freeride environment.

Therm-ic: Keeping Freeriders Warm in Extreme Conditions

Therm-ic joins the FWT as the official glove provider in a new three-year partnership. Athletes and staff will benefit from Therm-ic's advanced heated gloves, designed for optimal performance in sub-zero conditions. As part of the collaboration, Therm-ic will launch a freeride-specific glove collection, combining warmth, dexterity, and freeride style. This partnership ensures both athletes and the behind-the-scenes team can perform their best, even in the most challenging environments.

Honda: Presenting Partner of the 2025 YETI Xtreme Verbier

Honda Switzerland steps in as the presenting partner of the YETI Xtreme Verbier, the thrilling finale of the FWT season. Sharing values of innovation, sustainability, and performance, Honda will showcase its latest electrified vehicles at the event, including the new CR-V hybrid lineup. This collaboration highlights the alignment between freeride athletes' pursuit of excellence and Honda's commitment to advanced technology and environmental responsibility.

A Unified Vision for the Future of Freeriding

The FIS Freeride World Tour by Peak Performance kicks off in Baqueira Beret, Spain, from January 18 to 23, 2025. Fans worldwide can look forward to an epic season filled with breathtaking performances, cutting-edge technology, and a shared passion for freeride sports.