New brand for Norwegian Ski Association

The Norwegian Ski Federation introduces a new brand last week, ringing in a new era for one of FIS' largest and oldest National Ski Associations.

The new brand will help the Ski Federation employees, union representatives, volunteers and partners to manage the history of the great importance of skiing and ski culture for the country in the present and future.

The goal is to build an even stronger community of athletes, clubs, circuits, branches and supporters, from breadth to top, and from south to north.

"The participants in the project from across the organisation that has developed the new brand – and everyone internally and externally who have provided input along the way – have together identified the unifying story of the great importance of skiing in the present and future, across clubs, circuits, branches and with the population. says project manager at Skiforbanndet, Øyvind Hofstad Nysted, and continues:

"The brand will help all of us, including our partners, manage and develop this story for new generations.

The story is partly about inclusion and diversity, where the Ski Norway safeguard the breadth and ensure activity and opportunities for even more people, and about tradition and development, where the best of history is included when sport and Ski-Norway will be further developed.

The implementation of the new brand in the Ski Norway will take some time, and will be done step by step and naturally, in a sustainable, cost- and resource-efficient way.

"The Ski Federation will put skiing activity first, and the Ski Norway is founded on volunteerism. Therefore, the implementation of our new brand will take place in a slightly different way than for a purely commercial company, which likes to do it "overnight".

In practice, this means that equipment and materials that are still functional should be allowed to continue to do the job until it is natural to order a new one. When it comes time to order something new because it is needed, it is done wearing the new costume of the Ski Federation, but not before.

With the update, Norway became the second major National Ski Association to update its brand in the last months, joining the Austrian Ski Federation, who anounced its new look and feel after the season.