Pernille Bonde New Secretary General of the Swedish Ski Association

May 10, 2023·Inside FIS

Pernilla Bonde will take over as the new Secretary General of the Swedish Ski Association on 4th September.

Bonde comes from her role as CEO of HSB, where she had much experience with a large multi-faceted operation, which in many respects is reminiscent of the Swedish Ski Association.

We have an experienced and skilled leader who wants to lead through, and together with, our employees and at the same time engage elected representatives and members of Ski and Snowboard Sweden, on our continued journey forward. In addition, it is important for the board that our Secretary General has great experience of commercial development, and a desire to create commitment in the movement. We look forward to working with Pernilla.– Karin Mattsson, President of the Swedish Ski Association

I have really gotten into the Swedish Ski Association's vision, Best in the world - All on snow, which both energises and creates a curiosity for the future. To have the opportunity to step into this role feels both incredibly fun, challenging and exciting. With my great commitment to the sports of skiing and snowboarding, I can say that it is a bit of a dream job. I will always be grateful and proud of what we have achieved together at HSB and these are really experiences that I will take with me to the Swedish Ski Association.– Pernilla Bonde, Secretary General of the Swedish Ski Association

Release courtsey: Swedish Ski Association