Celebrating the love of snow sports: The FIS100 video series
Jul 17, 2024·Inside FIS
Did you know that Marco Odermatt, as a child, dreamed of becoming both a professional skier and Santa Claus? Or that Eileen Gu excelled not only in Big Air, Slopestyle, and Halfpipe but also in her academic studies at Stanford University, while gracing the covers of top fashion magazines? These are just two of the inspiring stories featured in the “This is #FIS100 – Stories from the Love of Snow Sports” series, launched at the beginning of 2024 to celebrate the centenary of the International Ski Federation (FIS). With the release of its 17th and final episode, this special video series is now complete.
Aiming to reach a wide audience, from casual fans to snow sports’ enthusiasts, the #FIS100 video series showcased and celebrated the unique emotions, characters, and passion that are the heart and soul of snow sports, governed and developed by FIS since 1924.
All episodes are available on the FIS100.com microsite and on FIS TV:
Episode 01 - The Fastest Skiers on Earth: This is #FIS100 - Episode 01 - The Fastest Skiers on Earth - International Ski & Snowboard Federation (fis-ski.com)
Episode 02 - The Dream of Flying: This is #FIS100 - Episode 02 - The Dream of Flying - International Ski & Snowboard Federation (fis-ski.com)
Episode 03 - Welcome to the NoCo Family: This is #FIS100 - Episode 03 - Welcome to the NoCo Family - International Ski & Snowboard Federation (fis-ski.com)
Episode 04 - Kitzbühel Downhill: This is #FIS100 - Episode 04 - Kitzbühel Downhill - International Ski & Snowboard Federation (fis-ski.com)
Episode 05 - Ester Ledecka - One of a Kind: This is #FIS100 - Episode 05 - Ester Ledecka - One of a Kind - International Ski & Snowboard Federation (fis-ski.com)
Episode 06 - Kinsgbury – King of Records: This is #FIS100 - Episode 06 - Kingsbury - King of Records - International Ski & Snowboard Federation (fis-ski.com)
Episode 07 - Eileen Gu: A Phenomenon in Motion: This is #FIS100 - Episode 07 - Eileen Gu: A Phenomenon in Motion - International Ski & Snowboard Federation (fis-ski.com)
Episode 08 - Mikaela Shiffrin: The Unconventional G.O.A.T.: This is #FIS100 - Episode 08 - Mikaela Shiffrin: The Unconventional G.O.A.T. - International Ski & Snowboard Federation (fis-ski.com)
Episode 09 - Cross-Country: Tradition & Beyond: This is #FIS100 - Episode 09 - Cross-Country: Tradition & Beyond - International Ski & Snowboard Federation (fis-ski.com)
Episode 10 - Freeski Spirit: This is #FIS100 - Episode 10 - Freeski Spirit - International Ski & Snowboard Federation (fis-ski.com)
Episode 11 - Odi: Off the Bib: This is #FIS100 - Episode 11 - Odi: Off the Bib - International Ski & Snowboard Federation (fis-ski.com)
Episode 12 - The (Super) Power of Snowsports: This is #FIS100 - Episode 12 - The (Super) Power of Snowsports - International Ski & Snowboard Federation (fis-ski.com)
Episode 13 - Alpine Speed Queens: This is #FIS100 - Episode 13 - Alpine Speed Queens - International Ski & Snowboard Federation (fis-ski.com)
Episode 14 - Park and Pipe: The Art of Snowboarding: This is #FIS100 - Episode 14 - Park and Pipe: The Art of Snowboarding - International Ski & Snowboard Federation (fis-ski.com)
Episode 15 - Acro-Ski to Freestyle: An Air & Style Evolution: This is #FIS100 - Episode 15 - Acro-Ski to Freestyle: An Air & Style Evolution - International Ski & Snowboard Federation (fis-ski.com)
Episode 16 - Ski Cross: The Snow Gladiators: This is #FIS100 - Episode 16 - Ski Cross: The Snow Gladiators - International Ski & Snowboard Federation (fis-ski.com)
Episode 17 - Snowboard Alpine & Cross: Evolution & Future: This is #FIS100 - Episode 17 - Snowboard Alpine & Cross: Evolution and Future - International Ski & Snowboard Federation (fis-ski.com)
To promote the “This is #FIS100 - Stories from the Love of Snow Sports” series, dedicated teasers and short clips featuring micro-stories from each episode have been shared across FIS social media channels, including Instagram, Facebook, X, YouTube, TikTok, and LinkedIn. So far, the 17 episodes have garnered 200,000 video views on FIS TV, YouTube, and TikTok, and have reached more than 10 million fans through FIS social media channels.
Whether you are a casual or a dedicated fan of snow sports, we hope that the #FIS100 video series has brought you joy, entertainment, and education through the stories it uncovered.
FIS will continue promoting the episodes leading up to and during the next season. You too, participate in spreading the legacy of snow sports by sharing your best memories on social media with the hashtag #FIS100.