Official entertainment partnership: FIS and TikTok team up to accelerate #wintersport
Dec 17, 2024·Inside FISTikTok is now the official entertainment partner of the International Ski and Snowboard Federation (FIS). The partnership will provide a new home for snow sports fans around the world, offering over one billion fans on the platform unique insights into the 2024/25 season with creative and entertaining content as well as eight new additional competition accounts.
@fis.ski FIS 🤝 TikTok @FIS Park & Pipe @FIS Nordic Combined @FIS Ski Jumping World Cup @FIS Cross Country @FIS Freestyle Moguls & Aerials @FIS Ski Cross @FIS Snowboard Racing @FIS Para Snow Sports @Freeride World Tour #wintersport ♬ original sound - FIS
Over the coming months, from the FIS Tour de Ski and Four Hills through to the FIS World Ski Championships in Saalbach; Trondheim, and Engadin, FIS will take the community directly to the take off, showing the preparation, as well as exclusive insights that will inspire existing fans and attract new ones.
As part of the partnership, the vast array of ski and snowboard content produced by FIS will be highlighted in-app in Germany, Austria and Switzerland, including a dedicated #wintersport search hub to bring the winter thrill to many more people.
From having launched a successful all-in-one TikTok channel for the 2023/24 season, FIS has now fully embraced the platform, with the creation of discipline-specific channels tailored to different profiles of snow sports fans:
@fis.ski for Alpine Skiing
@fis.crosscountry for Cross Country
@fisskijumping for Ski Jumping
@fis.noco_loco for Nordic Combined
@fisparkandpipe for Slopestyle, Pipe, and Big Air
@fis.freestyle for Moguls, Dual Moguls, and Aerials
@fis.snowboard_racing for Snowboard Cross and Snowboard Alpine
@fis.skicross for Ski Cross
@fis.para for Para snow sports