Already involved with the FIS as a member of the Public Relations and Mass Media Committee since 2017 and as Chair of the Diversity and Gender Balance Working Group between 2021 and 2022, Anna Harboe Falkenberg (DEN) was elected by the FIS Congress in Reykjavik (ISL) in 2024. 

Anna is a well-known figure in Danish sport as she integrated the Board of the Ski Federation Denmark in 2010, to be elected Vice-President one year later and President in 2015. She has also been involved in the National Olympic Committee and Sports Confederation of Denmark for many years – first as a member of various working groups and committees, and as a Board Member since 2023. 

A strategic consultant with more than 30 years of experience, Anna has also held positions as CEO, Strategic Director, and Client Services Director in Danish and international advertising networks. She has also occupied key positions in leading Danish companies with energy, telecom, biotech, IT, and retail. Anna is currently an independent strategic and creative consultant for Danish and international companies, as well as a Partner at Marketingcapacity, recruiting marketing and advertising professionals for large companies in the Nordic countries.