FIS Vision & Mission
FIS VISION
To deliver outstanding, inspiring experiences that fuel a lifelong passion for snowsports increasingly shared everywhere.
FIS MISSION
To be the inspiration and catalyst which drives the appeal of competitive and recreational snowsports in a sustainable manner.
FIS has a range of audiences it needs to “speak to” effectively and with uniformity: from high performance athletes to the occasional snowsports enthusiast or viewer, across the globe in different locations, cultures, environments, and disciplines.
The glue that binds this diversity is the shared passion for what people do, watch or see on snow, and the unique inspiration that is inherent in our sport. Snowsports have the added advantage of having a large, active and valuable recreational market beyond a strong base of loyal followers and viewers.
Globally, participants of all ages and stages are actively connected with our sport which provides huge potential. Being outstanding and inspiring needs to permeate the everyday at FIS.
All that we do as an organisation, from what we present, to how we deliver our sport, to the many different audiences and the wider world, will determine people’s experiences on and off the slopes.
We want to be inspiring to everyone we connect with; igniting a passion that is shared, long lasting and rewarding; where our delivery is outstanding wherever you are in the world and regardless of who you are to FIS.
FIS Mission Goals
1. To promote and develop competitive skiing and snowboarding globally.
2. To encourage people from all backgrounds to participate in snowsports.
3. To motivate and inspire recreationalists by showcasing our snowsports universe through competitions, athletes, resorts, content, stories and experiences.
4. To support our athletes, including younger generations and people with impairment.
5. To organise a hierarchy of international competitions and create pathways from national competitions through to the highest levels of FIS World Cups, FIS World Championships, FIS Games, and Olympic and Paralympic Winter Games.
6. To provide technical support to the Organising Committees, such that all competitions are of the highest possible standard and integrity, with investment in athlete safety of paramount importance.
7. To maintain FIS’s long-established policy of limiting any negative impact on the environment in which our sport takes place, whilst seeking to ensure that all steps are taken to act responsibly towards our climate and be carbon positive.
8. To promote extensive coverage of competitions in the media, promoting our sport as widely as possible, and encouraging support from partners.
9. To generate additional financial resources and investment through our commercial activities thereby increasing our ability to support and invest in global growth. FIS will make significant financial contributions to FIS member National Ski Associations to help develop their own activities, and through that increase our footprint of engaged fans and participants.