Visa becomes title partner of the FIS Snowboard Alpine World Cup
Nov 19, 2024·Inside FIS
FIS is thrilled to announce a new partnership with Visa, the global leader in digital payments, as the title partner of the FIS Snowboard Alpine World Cup. This multi-year collaboration kicks off at full speed with the season opener in Mylin, China, on November 30, 2024, and builds momentum all the way to the Olympic and Paralympic Winter Games Milano Cortina 2026.
As title partner, Visa brings a fresh edge to one of snow sports' most electrifying disciplines. Fans will enjoy the convenience of Visa as the preferred payment method, both online and at venues, ensuring seamless, fast, and secure transactions so the spotlight stays on the heart-pounding action on the slopes. Visa is also adding value for its clients and cardholders with exclusive perks, including hospitality packages, promotions, and discounts at World Cup events.
“It is a perfect match,” says FIS General Secretary, Michel Vion. “We are thrilled and honored to welcome Visa to the FIS family, particularly in the run-up to the Olympic and Paralympic Winter Games Milano Cortina 2026 and as partners of one of our up-and-coming disciplines in Snowboard Alpine.”
Visa’s legacy in snow sports runs deep. Since 1986, Visa has been a proud Olympic partner, and in 2002, it began supporting the Paralympic Games, becoming the IPC’s first global partner in 2003. Through its Team Visa program, the brand has championed nearly 700 Olympic and Paralympic athletes globally, recognizing their achievements while promoting equality, inclusion, and access.
Paving the way for the future of snowboarding
With this partnership, FIS and Visa aim to drive the growth of the sport and celebrate the athletes who define its excellence, focusing on inspiring the next generation of snowboarders and delivering unforgettable experiences for fans worldwide.
FIS is a global leader in winter sports, overseeing disciplines that account for 55% of Olympic Winter Games medals and 80% of those at the Paralympic Winter Games. This partnership with Visa emphasizes the ongoing development of snowboarding and its bright future as the journey toward Milano Cortina 2026 continues.
The countdown has begun, and this season is set to showcase intense competition, exceptional performances, and the pursuit of excellence. With Visa as the title partner, the FIS Snowboard Alpine World Cup is poised for a strong and promising season ahead.
